A premiere US optic company, Leupold prides itself on American manufacturing. While working at Swanson Russell, there was an opportunity to refresh the look of Leupold through their annual catalog. In order to reflect their pride and commitment to quality, the highlight of their gold ring was brought to the front. Also, as a way to cut down on paper waste, the catalog was made more vertical. Minimalism of their scope design helped create a more modern aesthetic overall for the brand.
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